NON-AERONAUTICAL STRATEGY
TERMINAL

Our team of business and retail specialists adopts a creative and collaborative approach in developing non-aeronautical strategies for airports.

The Airbiz approach to non-aeronautical strategy planning at airports involves systematic benchmarking and modelling of performance by category considering global and peer group comparators.

We plan strategy, layouts, locations, and sizes for airport retail spaces to maximise commercial return, tailoring solutions to align with traffic forecasts, passenger profiles and consumer and category trends. Our ability to achieve this is enhanced by our appreciation and analysis of how passengers, visitors and the airport community act within the terminal environment.

For retail strategy and revenue modelling we offer:

  • Performance benchmarking
  • Existing program performance reviews
  • Future space planning and layout
  • Revenue optimisation strategies and projections